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Client: Brown & Co.

Brown & Company is a 'deep discount broker for experienced investors who make their own investment decisions, and who are willing and able to manage their own accounts.' At that time, they were seeking to migrate their clients from a traditional into a web-based business model. They needed a writer who could present the benefits in a clear, convincing and reassuring manner. The effort was successful and that year, Brown & Company was named "Best of the Web" by Forbes.com in its annual survey.