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Client: Strata

Strata is an agency whose mission is to educate consumers about medical care and facilities available to them in their communities - and to incent them to seek regular preventative care. The strategy for all these pieces is to take a difficult, even off-putting, subject like mammography or ob/gyn care, and approach it with a friendly, personal and emotional voice - while still providing hard-hitting technical information and compelling reasons to make an appointment now. It is essentially a hard sell wrapped in a soft sell, and is very effective at achieving response targets.