Resume [pdf]

Client: Twinings

The assignment here was to rebrand Twinings Tea, specifically their most well-known variety, English Breakfast — for the American market, and to position it as an 'anytime tea.' The print strategy was to sell not the 'bacon' or tea, itself — but the 'sizzle' — or 'tea moment' — and to evoke the sensual and emotional pleasure of it.

The radio has a poetic tone, with the first spot highlighting the drama and romance of Twining's 300-year history and the second one mirroring the 'tea moment' sensuality of the print ad.

Radio spot: 300 Years

Radio spot: Tea Moment